Private Sector
Customer Magazine
The key role of a customer magazine is to build on existing loyalty and ensure customers remain loyal. Loyalty to your brand and a meaningful relationship with your customers will pay handsome dividends. The magazines we produce for you will meet a multitude of marketing imperatives.
Why not view some of our examples?
Birmingham International
Birmingham International Airport is Britain’s fifth largest airport. It chose Publica Group to research and launch its first customer magazine to help spearhead the launch of its frequent flyer club, BHX. This exciting consumer magazine will be distributed at key points within the airport and via BIA’s growing database. The magazine, entitled Cloud 9, will be published quarterly for 250,000 passengers. It carries advertising from British Airways, Thomson, Airtours, First Choice, Lufthansa, Unijet, Cosmos and Continental Airlines.
For more information on travel related customer loyalty and marketing communications, or a quotation, click here .
Bridge Travel Ltd
Bridge Travel, part of the Airtours Group, appointed Publica Group to create a vehicle to sell ‘off the page’ and to reinforce the proposition that Bridge are the leaders in city breaks. Addax Media produced Bridge Traveller, and mailed it to 100,000 known previous bookers. It produced significant new business and also helped to develop the brand successfully.
For more information on travel related customer loyalty and marketing communications, or a quotation, click here.
Good Motoring
The membership organisation, Guild Of Experienced Motorists have appointed Credibility Group to re-launch their flagship motoring title Goodmotoring. 60,000 members subscribe to this well respected quarterly magazine. It will enable the Guild to increase their income through third party marketing offers and enhanced advertising revenue.
For more information on travel related customer loyalty and marketing communications, or a quotation, click here.
Serco Leisure Ltd
Serco Leisure is part of the huge Serco Group. Publica Group publishes Pulse, a 35,000 distribution magazine to all members of their managed leisure centres. Keeps their customers informed and up to date on latest thinking in the leisure world. It’s packed with ideas, ‘how to’s’ and member offers. Published three times a year, the magazine is segmented to allow centre-specific information to be published.
For more information on travel related customer loyalty and marketing communications, or a quotation, click here.
Exxon Chemical
The mighty Exxon Group chose Publica Group to handle sensitive community relations at their Fawley plant in Hampshire. We produce Refinery Community Matters to help articulate safety and environmental issues to the community. We are also responsible for tactical communications like the Responsible Care Report.
For more information on travel related customer loyalty and marketing communications, or a quotation, click here.
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